1. Campaign Promoter

The Give Love campaign (“the Campaign”) is promoted by Amka Products (Pty) Ltd (“the Promoter”).

2. Campaign Period

The Campaign will run from 01 August 2026 to 31 October 2026, both dates inclusive. The Promoter reserves the right to extend or amend the Campaign period at its discretion.

3. Eligibility

The Campaign is open to all consumers purchasing participating Elizabeth Anne’s, Milton and Karvol products from participating retailers within South Africa during the Campaign period.

4. Campaign Mechanic

4.1. For every participating Elizabeth Anne’s, Milton or Karvol product purchased during the Campaign period, the Promoter will donate 10 cents (R0.10) towards the Give Love campaign.

4.2. Donations generated from product sales will be allocated as follows:

• Purchases made in KwaZulu-Natal will be donated to Baby Line.

• Purchases made in the Western Cape will be donated to Bless a Baby.

• Purchases made in Gauteng will be donated to the Avril Elizabeth Home.

• Donations generated from all other regions of South Africa will be divided equally between the three participating beneficiary organisations.

4.3. Consumers are not required to make any additional donation or payment beyond the purchase of a participating product.

5. Beneficiary Organisations

The beneficiary organisations for the Campaign are:

• Avril Elizabeth Home (Gauteng)

• Baby Line (KwaZulu-Natal)

• Bless a Baby (Western Cape)

Donations will be allocated to each beneficiary organisation in accordance with the regional allocation outlined in Section 4.2.

The Promoter reserves the right to substitute a beneficiary organisation should circumstances require.

6. Collection Drive (Where Applicable)

Selected shopping centres may host Give Love Collection Drives during the Campaign period.

Consumers wishing to participate may donate:

• Participating baby care products; and/or

• Other unopened, non-perishable essential baby items accepted by the collection point.

All donated goods will be distributed to the designated beneficiary organisation for that region.

7. Donation Handover

At the conclusion of the Campaign, the Promoter will present the funds raised to the participating beneficiary organisations through a formal donation handover process.

Where applicable, donated products collected through regional Give Love Collection Drives will be handed over to the relevant beneficiary organisation in that region.

The Promoter may capture photography and video content during the handover events for communication and reporting purposes.

8. Product Availability

Participating products are available while stocks last. Product availability may vary by retailer.

9. Marketing & Publicity

The Promoter may publish Campaign updates, donation milestones and beneficiary stories throughout the Campaign.

No personal consumer information will be published without prior consent.

10. Campaign Reporting

Following the conclusion of the Campaign, the Promoter may publish the total funds raised and share updates on the campaign’s impact through its communication channels.

11. General

• The Promoter reserves the right to amend, suspend or terminate the Campaign at any time should circumstances beyond its reasonable control make this necessary.

• By purchasing participating products during the Campaign period, consumers are deemed to have accepted these Terms & Conditions.

• The Promoter’s decision regarding any aspect of the Campaign shall be final.

12. Enquiries

For campaign enquiries, please contact:

Amka Products (Pty) Ltd

Customer Care Line: 012 674 0400

WhatsApp: 060 996 6087