The Elizabeth Anne’s brand has been around since 1963, advocating love & care and providing a baby product of excellent quality. The story all started with a chemist who used to make a Baby Shampoo for his special clients. He called the product Elizabth Anne’s Baby Shampoo (affectionately called EAB’s) after his daughter. Eventually the demand for the product became too much for him to cope with on his own and he sold the brand to larger manufacturers. The existing shampoo is still based on his original formula.

Over the past years, the brand has expanded to become the extensive range which now exists.